• Research Interests
• CV and Papers
• Reverse Auctions
• Course Resources
  • Customer Relationship Management
  • Customer Lifetime Value (CLV)
  • Recency, Frequency, and Monetary Value (RFM)
  • Customer Loyalty
  • Industry Examples
  • New Media Resources
  • Search Engine Marketing Resources
  • Blogging Resources
• FAQs
• Contact

Search Engine Marketing Resources

Websites

Writing Successful Creatives

Landing Pages

One of my favorite Adwords advice sites.

Another basic sort of "do this" blog.

15 of the 34 ways Retailers can Improve SEM