Sandy D. Jap

FAQs

  • What's a good book on channel management?

    The classic book in the area is Marketing Channels, by Lou Stern, Adel El-Ansary, and Anne Coughlan. A new edition of this book is in process; this edition will add Erin Anderson to the list of authors and promises many new and exciting directions in content. My students really enjoy enjoy Marketing Channels: A Management View, by Bert Rosenbloom.

    Another good read is Industrial Marketing: Cases and Concepts, by E. Raymond Corey.


  • What's a good salesforce book?

    The classic in the area is Salesforce Management, by Gilbert Churchill, Neil Ford, and Orville Walker.


  • What's a good book for marketing research methods?

    The classic book in the area is Marketing Research, by Gilbert Churchill. My colleagues also recommend Voices into Choices, by Burchill and Brodie (Joiner Press) which is useful for organizing qualitative research (sampling, preparation, analysis). While they don't talk about focus groups directly, they do cover interview technique, and much of that would apply to focus group research as well. Another highly recommended book on qualitative approaches is Customer Sight Visits, by Ed McQuarrie.

    • For surveys, you might try this text, though I haven't used it: How to Conduct Your Own Survey: Leading Professionals Give You Proven Techniques for Getting Reliable Results (Salant and Dillman, Wiley). What else could you ask for?


  • What do you teach?

    I currently teach the undergraduate and graduate core marketing class at Emory as well as a PhD seminar on Customer Relationship Management.

    In the past, I have taught Marketing Channels to 2nd year MBA students and Retailing Management to undergrads.


  • What do you do when you're not teaching?

    Research -- I write manuscripts, analyze survey data, visit companies, and give talks.

    I also enjoy rollerblading, travelling, and dabbling in cooking and gardening.


  • Do you get your summers off?

    No -- However, summers in New England are absolutely terrific. I highly recommend Martha's Vineyard, Tanglewood, and the White Mountains.