Sandy D. Jap

Research Interests

Professor Jap's research focuses on the development and management of B2B relationships, particularly in online, sourcing contexts. She has also examined problems such as how to create and manage strategic partnerships and alliances in the distribution and supply chain, how to balance their risks and rewards, and how to share the payoffs of close collaborations. This work has been conducted in a variety of industries, including the aerospace, automotive, chemical, and consumer industries as well as in the public and private sector. Collectively, this work has appeared in journals such as the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science and Organization Science.

She has a bachelor's degree and a Ph.D in marketing from the University of Florida [Go Gators!].

She is on the editorial review boards at the Journal of Marketing Research, International Journal of Research in Marketing, Marketing Letters.

She joined Goizueta in 2001 after being on the Management Science faculty at the Sloan School at MIT. She was a visiting faculty member at the Wharton School at the University of Pennsylvania from 2008-2009.

Professor Jap speaks frequently on issues related to organizational collaboration and partnering. Here is a clip of her remarks to the Marketing Science Institute's Board of Trustees on the topic of organizational trust.

In 2010, she co-launched the Marketing Analytics Initiative or Emory MAC (, a center to facilitate research collaborations between industry and faculty and equip students in state-of-the-art analytical techniques.

At Goizueta, Sandy has taught a variety of classes for BBAs and MBAs ranging from the core classes in marketing, marketing strategy, retailing, customer relationship management, marketing and the Internet, the MAC fieldwork class, and marketing channel strategy. She has also taught various PhD seminars in customer management, marketing strategy 1 and 2, and a variety of advanced topics.