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Coff's Strategic Management Course Page




 
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Welcome!


I have taught courses ranging from mergers & acquisitions to organizational behavior to audiences ranging from executives to undergraduates. However, currently, my focus is in teaching strategic management (Bus 634) and Industry & Competitor Analysis (430). the following are materials relevant for the strategy course.

Basic Resources for Class

  • Syllabus for strategic management (BUS 634)
  • Readings on eReserve in the Library. There are detailed instructions in the syllabus above. However, briefly to gain access to eReserve readings:
    1. Direct your browser to the Library,
    2. Click <Reserve Desk>,
    3. Search for "Coff" under instructors,
    4. Display readings for the strategic management course.
    5. Print/view the readings as needed.
  • Cases are available online from Study.net. This is an online packet provider that offers Harvard cases cheaply and efficiently (as far as I can tell). Again, the syllabus has detailed instructions but the following is a brief overview:
    1. Direct your browser to Study.net,
    2. Register as a student (button on left),
    3. Press the <new courses> button (left) to add a course,
    4. Select "Emory" from the list and press the <list courses> button,
    5. Find the Strategic management course and follow the instructions to enroll. Note that when you are prompted for the course password in this process, enter "Coke" (case sensitive). On completion, you will have access to all of the course materials.

 

  • Other tools that may be useful. The course involves significant group work as well as a specific form of case writeup. The following tools may prove useful.
    1. Group Management Toolbox -- How to solve free rider problems, etc.
    2. Sample Executive Briefings -- The Gallo and Monsanto examples illustrate how to convey a rigorous analysis concisely.
    3. Competitor Intelligence resources at CBI -- check it out!

     

Other Courses

 




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