Associate Professor
Decision & Information Analysis

Room 407
1300 Clifton Road
Goizueta Business School, Emory University
Atlanta, GA 30322-2710

Tel: (404) 727-7599 
Fax: (404) 727-2053 
Email: ram@bus.emory.edu

He was formerly a faculty member at the Marshall School of Business, University of Southern California (1997 - 2005), and also served as the Director of ebizlab (Electronic Economy Research Lab).  He is also affiliated with the Center for Telecom Management at USC and the Center for Research in Electronic Commerce (formerly known as CISM) at the University of Texas at Austin.

He received his PhD in Management Information Systems from the business school (now the McCombs School of Business) at the University of Texas at Austin in 1997.  He has a background in engineering (Mining Engineering (1987-91) IT-BHU, India and Petroleum Engineering (1991-93), University of Texas, Austin) and has worked as a Unix and networks administrator.

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Pricing issues in electronic markets

• Chellappa, R. K., and Kumar, R., Examining the Role of Free Product-Augmenting Online Services in Pricing and Customer Retention Strategies, Journal of Management Information Systems, Vol. 22, No. 1, pp. 355 – 377, Summer 2005.
• Chellappa, R. K., Sin, R., and Siddarth, S., Price-Image as a Source of Price Dispersion: A Study of Online and Offline Prices in the Domestic US Airline Markets,   under review
  (part of this research was presented at WISE 2005: Workshop on Information Systems and Economics, Irvine, CA, December 10-11, 2005)
• Sin, R., Chellappa, R. K., and Siddarth, S., Strategic Implementation of Everyday Low Price in Electronic Markets: A Study of Airline Pricing on the Internet,   under review
  (part of this research was presented at ICIS2006: International Conference on Information Systems, Milwaukee, Wisconsin, USA, December 10-13, 2006.)

Pricing and Piracy of digital goods

• Chellappa, R. K., and Shivendu, S., A Model of Publisher - Retailer Supply Chain Contracts for Digital Products Suffering from Piracy,  under review
• Chellappa, R. K., and Shivendu, S., Managing Piracy: Pricing and Sampling Strategies for Digital Experience Goods in Vertically Segmented Markets,  Information Systems Research, Vol. 16, No. 4, December 2005, pp. 400–417.
  (part of this research was accepted at WISE 2002: Workshop on Information Systems and Economics, Barcelona, Spain, December 14-15, 2002)
• Chellappa, R. K., and Shivendu, S., Economic Implications of Variable Technology Standards for Optical Disc Piracy in a Global Context,  in the Journal of Management Information Systems, Vol. 20 No. 2, Fall 2003 pp. 137 - 168.
• Chellappa, R. K., Chen, Y., and V. Sriram, An Empirical Examination of Global Software Piracy: Pricing and Policy Implications, under review.
  (part of this research was presented at WISE 2006: Workshop on Information Systems and Economics, Evanston, IL, December 9-10, 2006)

Personalization and Privacy issues in online markets

• Chellappa, R. K., and Shivendu, S., Mechanism Design for Free but No Free Disposal Services: The Economics of Personalization under Privacy Concerns, under review
• Chellappa, R. K.,  Consumers’ Trust in Electronic Commerce Transactions: The Role of Perceived Privacy and Perceived Security, under review
• Chellappa, R. K., and Sin, R., Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma, Information Technology and Management, Vol. 6, No. 2-3, pp. 181-202, 2005.
• Chellappa, R. K., and Shivendu, S., An economic model of privacy: A property rights approach to regulatory choices for online personalization, forthcoming in the Journal of Management Information Systems.
  (Part of this work was presented at the 8th Conference on Information Systems & Technology (CIST) at INFORMS 2003, Oct. 18-19, Atlanta, GA and was the winner of The Best Conference Theme Paper Award)
• Chellappa, R. K., and Sin, R., Competition for Customer Information: An Economic Model of Online Personalization Strategies in the Presence of Privacy Concerns,  (first draft Feb 2002 - latest July. 2005) under review
  (part of this research presented in ICIS 2004: International Conference on Information Systems, Washington, D.C., December 12 - 15, 2004)
• Chellappa, R. K., and Shivendu, S., A model of advertiser—portal contracts: Personalization strategies under privacy concerns, Information Technology and Management, Vol. 7, No. 1, 2006, 7-19.

Information technology standards and its role in shaping competition and alliance formation.

• Chellappa, R. K., and Saraf, N., A Study of Alliances and Firm Performance in Enterprise Systems Software Markets: A Social Network Approach, under review
  (part of this research appeared earlier in the Organizations and Management Theory track at the Academy of Management, Denver, CO, August 9-14, 2002)

He has previously taught a variety of courses at the Marshall School of Business.  At the MBA level, the courses cover managerial and strategic aspects of information technology.  He has also taught in the Executive MBA program and has delivered live video lectures for industry executives.  He has also developed online content on the fundamentals of technology infrastructure primarily for business executives.  Prof. Chellappa also teaches technically oriented courses in the undergraduate program.

Recent Courses

Fall 2004:
Managing Digital Products in the Face of Piracy (MBA Elective)   
Managing Information & Information Goods (Undergraduate Senior)

Spring 2004:
Information Systems and Technology Management    (MBA Core Course -  All 4 day-time cores)   

Spring 2003:   
Economics of Information Systems (PhD Seminar)