The 3rd ISMS Practice Prize Competition

The 2005 Marketing Science Conference at Emory University will host the 3rd ISMS Practice Prize Competition. The Practice Prize is awarded for outstanding implementation of marketing science concepts and methods. The methods used must be innovative, sound and appropriate to the problem and organization, and the work should have had significant, verifiable and, preferably quantitative impact on the performance of the client organization. Any work completed or published within the past five years is eligible; prior publication of the work does not disqualify it.

The winner will be honored at the conference and we expect the winning research to be featured in Marketing Science. Finalists must agree to submit a paper of Marketing Science quality by 15 May 2005 and to present their work at a special session at the conference.

The Finalists:

Quantifying and Improving Promotion Profitability at CVS
8:30am (Friday SESSION B - room 130)
Authors - Kusum Aiawadi, Bari Harlam, Jacques Cesar, David Trounce

An Assortment Wide Decision-Support System for Dynamic Pricing & Promotion Planning
9:15am (Friday SESSION B - room 130)
Authors - Martin Natter, Thomas Reutterer, Andrea Mild, Alfred Taudes

The Right Product for the Right Person: Product Recommendation from Infrequent Events
10:30am (Friday SESSION C - room 130)
Authors - Martin Vrieze, David Freed, Brendan Kitts

Customer Equity and Lifetime Management
11:15am (Friday SESSION C - room 130)
Authors - Giuliano Tirenni, Cesar Berrospi, Andre Elisseeff, Abdel Labbi