Paper Submission

CALL FOR PAPERS
2005 INFORMS Marketing Science Conference
Emory University, Atlanta, GA, June 16-18, 2005

THE CONFERENCE
The INFORMS Marketing Science Conference is an annual conference that brings together the leading research scholars in marketing, and a small number of individuals from industry and government. The conference falls under the auspices of the INFORMS Society for Marketing Science (ISMS) sub-branch whose major purpose is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing. At the upper echelon of scholar-focused conferences in business, it is a forum where leading scholars in marketing present the results of their latest research.

The Marketing faculty of the Goizueta Business School, Emory University will host the 2005 INFORMS Marketing Science Conference at its campus in Atlanta, GA.
The conference runs as follows:
Thursday, June 16
Registration opens at 1:30pm; parallel sessions begin at 3:30pm + evening reception
Friday, June 17
Full day of parallel sessions + awards dinner
Saturday, June 18
Full day of parallel sessions + optional evening activity

This conference website (www.bus.emory.edu/MKS2005) will be updated frequently, and will eventually contain the final conference schedule.

ABSTRACTS
(due February 1, 2005; you also need to register by March 15)
Papers in various areas of marketing science, including marketing models, methods, theory and measurement are welcome. Individuals from academia, industry, and government are strongly encouraged to submit abstracts. Abstracts should not exceed 250 words, and should clearly define a marketing topic and the contribution of the work.

Submit Your Abstract Online
https://informs.emeetingsonline.com/emeetings/ctbpaperlogin.asp?mmnno=139

An author may be the first author (primary presenter) for at most one paper during the entire conference. A paper (of which the abstract was accepted) will NOT be scheduled in the program if the first author of that paper has not registered for the conference by March 15, 2005. This policy helps to limit the number of cancelled papers and no-shows.

Regular Submissions
This is by far the most common type of submission. See guidelines above.

Practice Prize Submissions
You may nominate your abstract for the Practice Prize. Practice Prize papers are presented Friday morning and the awards announced at the Awards Banquet on Friday evening. Details on how to submit your abstract to this competition are available on the Practice Prize page of the conference website.

Special Sessions
Special sessions are strongly encouraged. Include a proposed title, a session chair(s), abstracts for 4 or 5 papers and a statement summarizing the session's theme.

We hope to see you all in Atlanta in June, 2005 for an exciting conference!

Sincerely,
The Emory Marketing Faculty:
Sundar Bharadwaj (co-chair), Douglas Bowman (co-chair; Doug_Bowman@bus.emory.edu), Sandy Jap (co-chair)
Marion Debruyne, Dimitri Kapelianis, Alberto Sa Vinhas, Craig Stacey, Sriram Venkataraman

Conference Logistics:
Harriet Ruskin
Goizueta Business School, Emory University
1300 Clifton Road
Atlanta, GA 30322
Tel: 404-727-6644 (fax: 3552)
e-mail: MKS2005@bus.emory.edu

INFORMS
12 Breakneck Hill Rd., #102
Lincoln, RI 02865
Tel: 1-800-343-0062 or 401-722-2595 (fax: 2951)
e-mail: meetings@informs.org

Word Version of Call for Papers