Interpretive Simulations
1421 Sachem Place, Ste. 2
Charlottesville, VA 22901
434-979-0245
www.interpretive.com
Discover a better way to learn - Active Learning through Business Simulation: Interpretive offers fully supported, faculty friendly simulations that challenge students to learn by doing. Our internationally proven portfolio of interactive marketing simulations stands out for a broad coverage of topics, their ease of use and flexibility.

 PharmaSim: Marketing Management
 MarketShare: Marketing Principles
 StratSimMarketing: Marketing Strategy
 NewShoes: Marketing Principles
 CountryManager: International Marketing
 StratSimManagement: Business Strategy
 AutoSim: Product Management
 ServiceSim: Service Quality

You focus on teaching, we do the rest!

Springer
233 Spring St.
New York, NY 10013
212-620-8464
www.springer-sbm.com
Springer will be offering special discounts to all INFORMS Marketing Science Conference attendees on its multi-volume International Series in Quantitative Marketing, featuring leading titles in modeling and measurement methods, and free sample copies of its Quantitative Marketing and Economics journal.

WRC Research Systems, Inc.
219 3rd St.
Downers Grove, IL 60515
630-969-4374
www.wrcresearch.com

Products include:
BrandMap® - Leading perceptual mapping package. Easy to use, full featured, runs from Excel.
BrandTrend™ - Has all of the features necessary to integrate and display all of your tracking data while being exceptionally fast and easy to use.
Brand Profiler™ - Automatically produces deviation from expected value charts.

Special for conference attendees only: Sign up at the table for a free 6-month demo copy of BrandMap 6.0 (new version!).

INFORMS
7240 Parkway Dr., Ste. 310
Hanover, MD 21076
800-446-3676/443-757-3500
www.informs.org
Did you know that the Marketing Science Society is part of INFORMS, the premier organization for operations researchers in the world? Stop by the INFORMS booth for a free copy of the journal Marketing Science and information about ordering Marketing Science Society Practice Prize DVDs. While you're there, check out information on networking, meetings, publications, industry happenings, benefits and services. We look forward to seeing you!

Contact: Sandy Owens, INFORMS, 800-343-0062 ext. 203,
Fax: 401-722-2951
e-mail: sandy.owens@informs.org