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 Conference Agenda

 Thursday, June 16: Welcome

Thursday Session D 3:30-5:00	Advert.; Word-of-Mouth   Game Theory I   Product Line Mgmt   Channel Pricing; Coord.   Cons. Learning   Price Promotion   Innov’ns I; Channels   Auctions I   Spatial Models   NPD; Market Research   Retailing I; Comp’n   Response Functions   Sales-force Mgmt I
Reception 5:00 - 8:00	Jenkins Courtyard, Goizueta Business School

 Friday, June 17

Continental Breakfast 7:30 - 8:30am	Goizueta Business School
Friday Session A 8:30 - 10:00am	Practice Prize-I   Advert. Effectiveness   Click-stream Data   Game Theory II   Topics in Pharma Mktg   Learning & Uncertain   Sales- force Mgmt II   Innov’ns II; Adoption   Auctions II   Market Research Methods   Evol’n of Technology   Retailing II; Pricing   Consumer Response Models   Topics in Channels
Friday Session B 10:30 - 12:00pm	Practice Prize-II   Social Welfare   Online / Offline   Pricing Dynamics   Info. & Uncert. in Distrib’n   Decision Research   Detailing; Physician Behavior   Innov’ns III; Partners   Auctions III   Survey Research Methods   Foreign Entry & Exit   Retailing III; Perform.   Stochastic Models   Info Pres’n & Framing
Lunch Noon - 1:30pm	First and Third Floors, Goizueta Business School
Friday Session C 1:30 - 3:00pm	Mktg Strat. in Practice   Game Theory III   E-Comm. / E-Mktg I   Pricing Assym.   Channel Govern.   CLV I   Special: Store Brands   Loyalty & Satisf.   Mkt Res; Generaliz ations   Bayesian Models I   Market Entry & Exit I   Retailing IV; Assort.   Topics in Int’l Mkt’g
Friday Session D 3:30 - 5:00pm	Game Theory IV   Choice   E-Comm. / E-Mktg II   Pricing Psych   Relationships & Alliances   CLV II   Special: Brand Metrics   Satisf; Hetero.   Market Research App’s   Bayesian Models II   Market Entry & Exit II   Not for Profit; Public   Cust. Loyalty Mgmt   Durable Goods Pricing
Reception 6:30 - 7:00pm	Emory Conference Center Hotel
Awards Dinner 7:00 - 9:30pm	Emory Conference Center Hotel

 Saturday, June 18

7:30 - 8:30am	Continental Breakfast
Saturday Session A 8:30 - 10:00am	Special: Prefs & Choice   Game Theory V   E-Comm. / E-Mktg III   Pricing I   Special: Multi-channel   CRM I   Marketing Metrics   Market Orient’n   Market Research   Bayesian App’s   New Product Perf   Diffusion I   Choice; Continu. Services   Services Marketing I
Saturday Session B 10:30 - 12:00pm	Special: Adaptive Prefs   E-Comm. / E-Mktg IV   Topics in Consumer Behavior   Pricing II   Multiple Channels II   CRM II   Market / Brand Dynamics   Media Planning   Product Quality   Market Structure   Payoffs From NPD   Diffusion II   Bundling   Services Marketing II
Lunch 12:00 - 1:15pm	First and Third floors, Goizueta Business School
Practice Track 12:15 - 1:15pm	Special Session
Saturday Session C 1:15 - 2:45pm	Special: Product Design   E-Comm. / E-Mktg V   Customer Satisf. & Loyalty   Pricing III   Multiple Channel III   CRM III   Branding; Cons. Behavior   Customer Satisf.   Conjoint Analysis   Choice Under Uncert.   Strategy & Innov   Diffusion III; Adoption   Product Assort.
Saturday Session D 3:00 - 4:30pm	Special: Customer Insights   Branding; Brand Ext’ns   Pricing IV   Multiple Channel IV   CRM IV   Brand Equity   Mkt Res; Multiple Response   Choice Models; Hetero.   IMC   Innov’ns IV; Int’l
Reception 4:30 - 5:00pm	Jenkins Courtyard, Goizueta Business School