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articles in BUSINESS press

• "Innovation Pays Off- Research Shows," Michael Wolff, Research Technology Management, November- December, 2008

• "GE/McKinsey Matrix" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing

• "Product Diversification" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing

• "A New Look at Returns on Investments in Innovation," Jane Gebhart, Insights from MSI, 2008

• "Strategies: To Make a Stock Pop, Innovate," Mark Hulbert, THE NEW YORK TIMES, August 30, 2008 (Also featured in The International Herald Tribune and Financial Express)

• "The Value of Investing in Innovation -- Does it Hurt Stock Prices?," News and Events, Marshall School of Business, 2008

• "A New Approach to Predicting Market Penetration," Insights from MSI, Spr 2008

• "Searching For Signs of Technological Innovation In The Ruins of the American Economy - Does The "S" Curve Explain Anything About American Technological Innovation?," Thomas Vass, New Technology Market News, eCarolinaNewswire.com, 08-06-2008

• "Video Discussion on Youtube,", USC Marshall - Gerard Tellis Interview on paper "Technology Evolution and Radical Innovations"

• "Are Investments in Innovations Worthwhile?" The Stock Markets Channel, Paley Media, June 25 2008

• "Do Innovations Ever Payoff? Total Stock Market Returns to Innovation" , Knowledge@Emory, 2008

• "New Model for Predicting the Trajectory of New and Existing Products", Knowledge@Emory, 2008

• "Sony's Blu-Ray Victory: Learning to Catch the Technology Wave?", Knowledge@Emory, 2008

• ""A New Approach to Predicting Market Penetration," Insights from MSI, Spr 2005

• "How Does a Technology Improve? - An Argument for Reinvesting in the Light Bulb", Knowledge@Emory, 2005

• "Platform Innovation and the Evolution of Technologies" Extended Abstract, Association for Consumer Research, ACR 2004