Ashish Sood

presentations

invited presentations

  • "Decoding Disruption" Rotterdam School of Management, Erasmus University, Feb-Mar 2009
  • "Decoding Disruption", Visiting Research Fellow of Marketing, Lee Kong Chian School of Business, Singapore Management University, Singapore, Jul 1- 14, 2009.
  • "Technical Evolution and Radical Innovation" Department of Management, The Wharton School, Seminar on the Evolution of Organizations and Industries (EOI), October 17, 2007
  • "Decoding Disruption " Department of Marketing, The Warrington School of Business, University of Florida, September 28, 2007
  • "Technological Innovation and Market Returns to Technological Innovations,” Smeal College of Business, Penn State University, State College, PA, March 28, 2005.

 

conference presentations

2010 (forthcoming)

  • "Uncovering the Divergence Along Paths of Technology Evolution: Causes and Consequences for Marketing,” Marketing 2010: Strategies and Solutions for a Tumultuous Economy, Special Session on Innovation Dilemmas, Actions and Consequences, AMA Winter Marketing Educators' Conference, New Orleans, LA, 19-22 Feb 2010.

2009

  • "Do Innovations Really Payoff? A New Metric To Assess Total Market Returns to Innovations”, Marketing Strategy Meets Wall Street, Emory Marketing Institute, Goizueta Business School, Atlanta, GA, Jan 23- 24, 2009.
  • "Exploring Sales Patterns for Fast-Decay Product Categories”, Session Co-Chair w Raji Srinivasan, Special Session on Technology Evolution and Value Creation, AMA Winter Conference, Tampa, FL, Feb 20-23, 2009.
  • "Towards a Predictive Model of Technological Evolution and Disruption”, Session Co-Chair w Raj Grewal, Special Session on Innovation and Value Creation, AMA Winter Conference, Tampa, FL, Feb 20-23, 2009.
  • Session Co-Chair w Raji Srinivasan, Special Session on Marketing Strategy and Value Creation, AMA Winter Conference, Tampa, FL, Feb 20-23, 2009.
  • “Disagreement on Technology Performance: A New Perspective on Technology Evolution Theory”, Utah Winter Conference on Product and Service Innovation, Salt Lake City, Feb 5-7, 2009
  • "Decoding Disruption", Invited presentation, Rotterdam School of Management, Erasmus University, Mar 2, 2009.
  • “Disagreement on Technology Performance: A New Perspective on Technology Evolution Theory”, Special Session on Advances in Predicting Technological Evolution, Marketing Science Conference, University of Michigan, Ann Arbor, Jun 2009
  • “The Step and Wait Model for Predicting Technological Evolution”, Special Session on Advances in Predicting Technological Evolution, Marketing Science Conference, University of Michigan, Ann Arbor, Jun 2009
  • “Exploring Sales Patterns for Fast-Decay Product Categories”, Special Session on Marketing of Fast Decay Products, Marketing Science Conference, University of Michigan, Ann Arbor, Jun 2009
  • "Decoding Disruption", Invited presentation, Singapore Management University, Singapore, Jul 6, 2009.
  • “Towards A Predictive Model Of Technological Evolution” Special Session on “Managing Across Technological Transitions” BPS/TIM/ENT Panel Symposium, Academy of Management Meetings, Chicago, Aug 10-11, 2009
  • “The Step and Wait (SAW) Model For Predicting Technological Evolution”, Academic Research Forum, Special Session on New Frontiers in Methods for Innovation,PDMA Annual International Conference, Anaheim, CA, Oct 31-Nov 1, 2009.
  • "Exploring Sales Patterns for Fast-Decay Product Categories”, Academic Research Forum, Special Session on Learning, Integration and Management of the Market Side of Innovation, PDMA Annual International Conference, Anaheim, CA, Oct 31-Nov 1, 2009.

2008

  • “Towards a Predictive Model of Technological Evolution and Disruption”, Special Session on Strategic Marketing Issues at the Intersection of Marketing and Emerging Technologies, ISBM Academic Conference, San Diego, CA, August 6-7, 2008.
  • "Functional Regression: A New Model for Forecasting Market Penetration of New Products", Special Session on Expanding Frontiers of Diffusion Research, Marketing Science Conference, Vancouver, June 12 - 14, 2008
  • "Are Analysts Missing the Full Picture? Total Market Returns to Innovation", Special Session on Frontiers in Innovation, 37th EMAC Conference, Brighton, UK, May 27-30, 2008
  • "Decoding Disruption", Annual Georgia Research Seminar, Emory University, Atlanta, April 4, 2008.
  • "Towards a Predictive Model of Technological Evolution", First Annual Greif Research Symposium, Greif Center for Entrepreneurial Studies, Marshall School of Business, USC, Los Angeles, March 2008.
  • "Total Market Returns to Innovation" UC Irvine Paul Merage School of Business, Irvine, Feb 2008
  • “Functional Regression: A New Model for Predicting Market Penetration of New Products,” Research Frontiers in Marketing Science Conference, UT Dallas, Feb 21 - 23, 2008.
  • “Stock markets' Reaction to Innovation: Total Market Returns to New Products,” Utah Winter Conference on Product and Service Innovation, Salt Lake City, Feb 7-9, 2008.
  • “Improving Prediction of the Diffusion of New Products through Functional Clustering,” Special Session - Innovation, Product Development and Diffusion, AMA Winter Marketing Educators Conference, Austin, TX, Feb 15 - 18, 2008.

2007

  • “Decoding Disruption,” Special Session - Innovation and Disruption, PDMA International Conference, Orlando, Sep 29-30, 2007.
  • “Decoding Disruption,” Fifth West Coast Research Symposium On Technology Entrepreneurship, Center for Innovation and Entrepreneurship, University of Washington, Sep 7-8, 2007.
  • “Decoding Disruption,” Special Session - Technological Evolution and Organizational Innovation, INFORMS Marketing Science Conference, Singapore, June 28-30, 2007.
  • “Decoding Disruption,” Special Session - New Perspectives on Disruptive Innovations, Strategic Sources of Advantage, Atlanta Competitive Advantage Conference, Atlanta, June 14-16, 2007.
  • “Decoding Disruption,” Innovation and New Product Development Track, 36th EMAC Conference, Reykjavik University, Reykjavik, Iceland, May 22-25, 2007.
  • “Decoding Disruption,” Special Session - TECHSIG, Technology, Product And Firm Characteristics On Market And Firm-Level Innovation Outcomes, AMA Winter Marketing Educators’ Conference 2007, San Diego, February 16-19.
  • “Decoding Disruption,” Utah Winter Conference on Product and Service Innovation, Salt Lake City, Feb 8-10, 2007.

2006

  • “Total Market Returns to New Products,” Special Session: “Strategy and Performance Implications of Product Innovation and Product Design,” Research forum: Creating and Appropriating Value in Innovation Management, PDMA Conference, Atlanta, October 21-22, 2006
  • “Financial Returns to Technopreneurship,” Fourth West Coast Research Symposium on Technology Entrepreneurship, Seattle, Sep 8-9, 2006
  • “Recognizing Companies with Distinctive Advantages: Total Market Returns to Innovation,” Research to Practice Special Session Forum, Atlanta Competitive Advantage Conference, Atlanta, June 15-17, 2006
  • “Financial Value of Marketing: Total Market Returns to Innovation,” Special Session, Marketing Science Conference, Pittsburg, June 8-10, 2006
  • “Total Market Returns to New Products,” Special Session:  “Strategy and Performance Implications of Product Innovation and Product Design,” AMA Winter Educators' Conference, St. Petersburg, FL, February 17-20, 2006

2005

  • "Total Stock Market Rewards to Innovations" (with Gerard J Tellis), Innovative New Product Development: Engineering Meets Marketing, Indian Institute of Technology, Chennai, India, December 21 - 23, 2005
  • "Real Market Returns to New Products,” Marketing Dynamics Conference, Sacramento, CA, September 21-24, 2005
  • "When will this technology improve? - Hypothesis Tests on the Shape of Functional Data," ECRM 2005: The 4th European Conference on Research Methodology for Business and Management Studies, Université Paris-Dauphine, Paris, France, April 21-22 2005
  • "Performing Hypothesis Tests on the Shape of Functional Data," Marketing Science Conference, Atlanta, June 16-18, 2005

2004

  • "Understanding the Seeds of Growth: Technological Evolution and Radical Innovation" (with Gerard J Tellis), MSI Conference - Hot Thoughts on Innovation: Insights at the Intersection of Marketing and Technology, AMA Summer Marketing Educators' Conference, Boston, August 6, 2004
  • "The S-curve of Technological Evolution: Strategic Law or Self-Fulfilling Prophecy?" Marketing Science Conference, Rotterdam, June 24-26, 2004
  • "Technological Evolution and Radical Innovation," Association for Consumer Research, ACR 2004, Asia - Pacific Conference Seoul, South Korea, May 13-15, 2004
  • "Understanding the Seeds of Growth: Technological Evolution and Radical Innovation," Winter Product-Process Innovation Conference, Park City, Utah Feb 26-28, 2004

2003

  • "Global Diffusion of Hi-Tech Products," CIBEAR Doctoral Student Conference, Internationalizing Doctoral Education for Business (IDEB), Indiana University, Bloomington, August 6-8, 2003
  • "Understanding the Seeds of Growth: Technological Evolution and Radical Innovation," AMA 2003 Winter Marketing Educators' Conference, Orlando, Feb 14-17, 2003