Ashish Sood
This Japanese term succinctly captures my teaching philosophy. Roughly translated, the phrase means "one time, one meeting" or "one encounter; one opportunity." I learnt this concept from my Sensei (teacher) in my daily classes at Taido, a modern form of Karate. In the context of teaching, Ichi-go ichi-e is a reminder that each class session is unique for it will never happen again. If we give each session our best, we can make a difference in the lives of the students.
I strive to share the excitement and joy of learning that I personally derive from my subject with my class. I believe that good teaching bridges the gap between theory and practice and helps students acquire critical analytical and thinking skills. My teaching method also varies with the audience. At the BBA level, I build excitement for the subject through examples. In MBA classes, I blend latest research thinking with real world issues e.g. use of quantitative tools like functional analysis, marketing analytics, and econometrics to address relevant managerial challenges.
Yet, a more important goal I set for myself is to create conditions where students are encouraged to develop an inquisitive mind and make every effort to give each moment their best. Over the years, steady increase in both student ratings and enrolments for my classes and unsolicited feedback from old students serve as indicators of success in my endeavors, which greatly motivate me to continue to give my best.
“Technological Innovation and Market Pioneering,” Marketing Innovation, Prof. Stefan Stremersch, 2007
- Teaching Note available
Media coverage of business project done by students:
Each year, we have different class projects that allow you to apply the concepts to a real world application. Some of the past projects include:
Some of the guest lecturers, and the topics, in the past include:
Marketing