service
MENTOR
- DocSIG , AMA SIG for doctoral students, AMA Winter Educators' Conference, Tampa, FL, 2009.
sessions chair in conferences
- WOM, Ratings, and Early Forecasting, Marketing Science Conference, Houston, 2011
- A Comprehensive Framework for Unifying Differentiated User, Marketing Science Conference, Houston, 2011
- Innovation, AMA Winter Marketing Educators' Conference, Austin, 2011.
- Innovation Valuation, PDMA Research Forum, 2010
- Innovation Dilemmas, Actions and Consequences, AMA Winter Marketing Educators' Conference, New Orleans, 2010.
- Learning, Integration and Management of the Market Side of Innovation, PDMA Annual International Conference, Anaheim, 2009
- New Frontiers in Methods for Innovation, PDMA Annual International Conference, Anaheim, CA, 2009
- Managing Across Technological Transitions, BPS/TIM/ENT Panel Symposium, Academy of Management Meetings, Chicago, 2009
- Advances in Predicitng Technological Evolution, Marketing Science Conference, Michian, 2009.
- Marketing of Fast Decay Products , Marketing Science Conference, Michigan, 2009.
- Technology Evolution and Value Creation, AMA, Winter Educators Conference, Tampa, 2009.
- Innovation and Value Creation, AMA, Winter Educators Conference, Tampa, 2009.
- Marketing Strategy and Value Creation, AMA, Winter Educators Conference, Tampa, 2009.
- Expanding Frontiers of Diffusion Research, Marketing Science Conference, Vancouver, 2008
- Strategic Marketing Issues at the Intersection of Marketing and Emerging Technologies, ISBM Academic Conference, San Diego, 2008.
- Frontiers in Innovation, 37th EMAC Conference, Brighton, 2008
- Innovation, Product Development and Diffusion, AMA Winter Marketing Educators Conference, Austin, 2008.
- Innovation and Disruption, PDMA International Conference, Orlando, 2007.
- Technological Evolution and Organizational Innovation, INFORMS Marketing Science Conference, Singapore, 2007.
- New Perspectives on Disruptive Innovations, Strategic Sources of Advantage, Atlanta Competitive Advantage Conference, Atlanta, 2007.
- Technology, Product And Firm Characteristics On Market And Firm-Level Innovation Outcomes, AMA Winter Marketing Educators’ Conference, San Diego, 2007
- Strategy and Performance Implications of Product Innovation and Product Design, Research forum: Creating and Appropriating Value in Innovation Management, PDMA Conference, Atlanta, 2006
- Strategy and Performance Implications of Product Innovation and Product Design, AMA Winter Educators' Conference, St. Petersburg, 2006
REVIEWER - JOURNALS
- Marketing Science,
- Management Science,
- Journal of Marketing,
- International Journal of Research in Marketing (IJRM),
- Journal of Product and Innovation Management,
- Journal of the Academy of Marketing Science,
- Journal of Business and Industrial Marketing,
- Journal of Business Research,
- Industrial Marketing Management,
- International Journal of Quality Technology & Quantitative Management,
- International Journal of Electronic Business,
- Technological Forecasting and Social Change,
- Journal of International Marketing.
reviewer - CONFERENCES
- AMA Winter Marketing Educators Conference, 2005 onwards.
- AMA Summer Marketing Educators Conference, 2005 onwards.
- Association for Consumer Research, 2005 onwards.
- PDMA, 2005 onwards.
- EMAC, 2006, 2007
sERVICE - EMORY
- Member of Emory Honor Council 2005, 2006, 2007
- Faculty Representative, Haring Symposium, Indianapolis, 2005
- Director Analytics, ZIBS 2005, 2006
- Faculty Recruitment 2006 – 2010.
- Doctoral Students Recruitment 2006 – 2010.
- Directed Study Guide 2006-1, 2008-2, 2009, 2010
- Goizueta Marketing Strategy Consultancy Toolbox Faculty consultant 2008 -
- 2010
- Director Analytics, EMI 2007- 2008
- Member of Evening MBA Program Committee, 2007 - 2010
- Member of Executive MBA Program Committee 2008 - 2009
- Coordinator of Brown Bag series, 2006 - 2008.
- Reader, Marketing Doctoral Program, 2008 - 2010
INDUSTRY OUTREACH
- AIMA Awards Judging Panel, Atlanta Interactive Marketing Association's AiMA Awards 2008, 2009, 2010.