• Biography
• Publications
• Business Press
• Grants / Awards
• Presentations
• Teaching
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Publications

• Sood, Ashish and Gerard J. Tellis (2005), "Technological Evolution and Radical Innovation," Journal of Marketing 69, 3, 152-168.

• James, Gareth and Ashish Sood (2005), "Performing Hypothesis Tests on the Shape of Functional Data," Computational Statistics and Data Analysis, Vol. 50, Iss 1.

• Sood, Ashish and Gerard J. Tellis (2008) "Do Innovations Really Payoff? Total Stock Market Returns to Innovation" Marketing Science, May/Jun 2009. Vol. 28, Iss. 3; p. 442 (16 pages).
  • SSRN's Top Ten download list for Marketing Network June 2008

• Sood, Ashish, Gareth James, Gerard J. Tellis (2008) "Functional Regression: A New Model for Predicting Market Penetration of New Products", Marketing Science, Jan/Feb 2009. Vol. 28, Iss. 1; p. 36 (18 pages).

  SSRN's Top Ten download list for Marketing Science May 2008

  SSRN's Top Ten download list for ESM: Nonparametric Method

• Tellis Gerard J. and Ashish Sood (2008), "How to Back the Right Technology," Business Insights, MIT SLoan Management Review-Wall Street Journal, (Eastern edition). New York, N.Y.: Dec 15, 2008. p. R.8.

• Sood, Ashish and Gerard J. Tellis (2009), "Innovation Does Payoff - If You Measure Correctly," Research Technology Management. Arlington: Jul/Aug 2009. Vol. 52, Iss. 4; p. 13 (3 pages).

 

MSI PAPERS

• "Do Innovations Really Payoff? Total Stock Market Returns to Innovation" MSI Reports, Cambridge, MA: MSI Reports, 2008 - LEAD ARTICLE

• "Functional Data Analysis: A New Approach for Predicting Market Penetration of New Products," MSI Electronic Working Paper Series, Cambridge, MA: Marketing Science Institute, 2008.

•  "The S-Curve of Technological Evolution: Strategic Law or Self-Fulfilling Prophecy?" MSI Reports, #4-1223, Cambridge, MA: Marketing Science Institute, 2004

 

book chapters, WHITE PAPERS

• "Marketing Applications of Functional Data Analysis" Functional and Operatorial Statistics, Springer Series: Contributions to Statistics, Dabo-Niang, Sophie; Ferraty, Frédéric (Eds.), 2008, XX, 304 p. 33 illus., Hardcover, ISBN: 978-3-7908-2061-4

• "Technology S-Curve" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing, forthcoming

• "The Myth of S-Curves:Technological Evolution and Product Innovation", Strategic Innovators

• "Understanding Technology Evolution - The Fallacy of S-Curves", i-PERFORM Marketing 2.0 Authority, Montgomery Research, Inc. and Accenture, 2008.

• "Technology Transition," Encyclopedia on Technology, Innovation and Management, Rosemary Nixon, and Blackwell, forthcoming 2008.

• "Understanding the Seeds of Growth: Technological Evolution and Product Innovation", Annual Thought Leadership Book on CRM Transformation, Montgomery Research, Inc. and Accenture, 2007.

• SPOTLIGHT ARTICLES: Lantos Geoffrey P. "Technological Evolution and Radical Innovation," The Journal of Product Innovation Management; 23:581-585; 2006

• "Research Productivity and Returns to Market Entry Decisions Hi-Tech Markets,” White paper, Center for Research on Technology & Innovation (CRTI), Kellogg School of Business, Northwestern University, 2005