This course is designed for students who expect to undertake international marketing assignments as their career path to general management, and more broadly for all students planning careers in multinational corporations or who will be consulting with multinational corporations. The course will address the unique challenges of marketing in today's global economy that companies of varying sizes at different stages of international development face; therefore it is also appropriate for students who may become involved in the international expansion of small or medium-sized companies.

The class meets Tuesdays and Thursdays from 4:00 p.m. to 5:15 p.m. in room 231.

We will have two or three guest speakers visiting the class this year.

Instructor: Alberto Sa Vinhas
Assistant Professor of Marketing
Marketing Department
Goizueta Business School
Room 520
alberto_sa_vinhas@bus.emory.edu
Tel: 727 - 3468
Marketing Area Administrator: Sonya Owens (727-0871), room 523

For the instructor's bio please click here